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Trade the virtual for the physical.

Image credit: Getty, Forbes

A great 2-minute read from Steven Cody of Forbes on what's back for B2B2C in 2023.

While the pandemic forced many of us to transition to virtual and digital connections, he talks about seeing the pendulum swing back. The answer, he says, is to trade the virtual for the physical. Get in front of stakeholders, visit stores and see in person how customers engage with your products.

Read the article here:

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